Member Article

Choosing the Right Promotions to Suit Your Brand

In saturated markets, businesses are finding it harder than ever to stand out. Many businesses are turning to the use of use promotional products as they are an attention-grabbing and low cost method of brand marketing and advertising. They allow you to give your customers, and potential customers, a product that is useful whilst also promoting your company. Choosing the perfect product will give you the best chance of being remembered by a potential customer, and consequently being called upon when they need what you sell.

Utilising the right promotional products for your company is an essential part of showing your audience who you are as a brand. As there are so many products and options to choose from, it can be overwhelming for you to even know where to start, or to understand which of these products best represents your brand’s personality. Do you stick with traditional products, such as pens and water bottles, or think completely outside the box and go with something unique? Here are our top tips to follow when choosing the right promotions to suit your brand.

Who is the promotional gift for?

Your target audience must be considered when deciding on your promotional products. Your gift should be a product that your target audience will enjoy and get use out of, reminding them of you every time they use the product. For example, if you are a business to business company, office supplies can be the perfect product for you. Your customers and potential clients will be happy to receive office supplies: by using products with your logo on your brand will always be fresh in their mind.

Is the product useful for your target audience?

Giving your audience a product that they have no use for is a waste of time and money. If your product doesn’t appeal to the audience it is likely to get thrown in either a drawer or even worse, the bin, and never seen again. This is why it is so important to know who you are targeting when choosing your products, so that you don’t end up giving a useless gift to a potential customer.

Which one is right for you?

Once you’ve established which product is right for your target audience, then you have to refine your ideas and decide exactly what type of this product will work best for you. Take a pen as an example, the fundamental go to when it comes to promotional gifts, but which pen best suits your company? There is such a wide variety of product designs and pen types available to choose from, that you can end up paralysed with indecision. A ballpoint pen can be perfect for introducing the business, the sleek professional style reflecting how your company works, and adding a quirky design or functionality feature shows a bit of your company’s personality.

Does the product show off your company?

These products are all about gaining brand awareness, so it is important to make sure that your products are effectively promoting your company. Sticking with the colour scheme of your branding is one way of ensuring that your chosen promotional products are immediately representative of your business. Extra elements of company information and personality to put on there would be your logo and contact information, so potential customers know how to get in touch with you. Company identity can also be achieved with the choice of product and design, something that really speaks for who you are and what you do, such as a house shaped money box for a mortgage advisor. This fits with your area of expertise as well as showing that you understand your customer, as money saving is a key consideration for house hunters – particularly first time buyers.

The possibilities are endless when it comes to promotional merchandise that reflects your business and marketing campaigns. Using a reputable promotional merchandise company that takes the time to listen to your needs and asks relevant questions can transform a humble pen into an effective sale tool.

This was posted in Bdaily's Members' News section by Identity Merchandise .