Member Article

Hoover consolidates UK PR and social brief into One

Integrated communications agency, One, has further expanded its contract with Hoover to provide PR and social media services across the Hoover Candy Group in the UK.

Having represented the major domestic appliances (MDA) part of the business for a decade, One’s PR team was appointed by the small domestic appliances (SDA) division in May 2017. The agency has since been tasked with providing social media services to the built-in and floorcare companies, in addition to supporting a range of brand marketing activities.

Alongside supporting the multi-million-pound ‘Hoover, That’s Who’ advertising campaign, One has aided the launch of a wide range of cooling, cooking, laundry and floorcare appliances and also, most recently, promoted its sponsorship of James Martin’s Saturday Morning.

Alex Hamilton, head of PR and social at One, said: “Hoover is a very exciting client to work on and almost every employee has inputted to the account, either directly or indirectly, at some point since we started working together many years ago.

“Hoover has evolved a lot, particularly during recent years since it launched the UK’s first collection of smart appliances in 2015 and it really is a true innovator in a very competitive market.

“The account has grown organically over the years, which is a testament to the hard work and dedication demonstrated by the account teams and there’s some very stylish products launching this year, which will provide us with a fresh approach to our activity.”

Antony Peart, director of brand and communications and Hoover Candy Group, added: “I only joined the business in September 2017 and have been very impressed by One’s knowledge, creativity, tenacity and ability to work to extremely tight deadlines.

“Consolidating our PR and social provision into one agency made complete commercial sense and enables us to streamline our activity and maximise our marketing investment.

“Having an integrated agency on hand means we have a trusted and scalable resource for any and all activity and One has been the perfect partner for Hoover on our ambitious journey to become the brand of choice for retailers and consumers alike.”

Employing in excess of 500 people in the UK, the Hoover Candy Group is headquartered in Monza, Italy.

Offering digital, PR, social media, advertising and design to a range of B2B and B2C clients, the agency’s client roster includes Hoover, Taylor Wimpey, United Utilities and Bupa.

This was posted in Bdaily's Members' News section by One .