Member Article

Genesis aims to shine a light on Zoë’s Place with hi-vis campaign

One of the West Midlands leading recruitment agencies has renewed its backing of Zoë’s Place for a third year and has marked the anniversary by introducing a fundraising campaign with a difference.

Genesis Employment Services, which employs 12 people at its offices in Coventry City Centre, has committed to donating £1 for every hi-vis they give out to temporary workers over the course of the next 12 months.

The company is expecting that this will generate in the region of £2000 and this will be used by the charity to provide essential palliative, respite and end of life care to babies and infants under the age of 5 who suffer from life-limiting or life-threatening conditions.

The Zoë’s Place logo will be proudly displayed on all of the vests handed out, which means its work will be highlighted at more than 100 different companies across the UK every year.

Richard Frost, Director at Genesis Employment Services, added his support:

“When we visited the hospice in Coventry, we were absolutely struck by the love, the care and the atmosphere. Despite all of the tragic circumstances, there was a real sense of community and a family vibe - we knew we had to get involved and do more to support all of the outstanding care it offers.

“We’ve sponsored three of their Annual Balls and embraced the silent auction by purchasing a number of the lots. However, this year we wanted to go one stage further and came up with a novel way of raising awareness for Zoë’s Place, whilst also raising some much needed cash.”

He continued: “Between the team, we came up with the idea of donating £1 for every hi-vis we give out to the temporary workers we place. Last year this would have generated £2300 - we hope we can reach this amount again, if not better it.

“The good news is the more business we do, the more support we can give the charity.”

Genesis Employment Services was founded in 2006 to offer West Midlands firms an independent alternative to high-street recruitment agencies.

It has grown year-on-year thanks to a commitment to offering a more bespoke service to both employers and candidates, ensuring that both parties are matched to each other’s needs and skills sets.

Today, the company regularly supply 350 temporary staff to clients in engineering, manufacturing, food manufacturing, warehousing and across all professional services. It can also provide workers on a temporary, permanent and contract basis.

Gaynor Frost, Managing Director, continued: “As part of the fundraising activity we want to get more of our staff and customers involved and we’ll be entering a Dragon Boat team to compete in the forthcoming race and will look at ways where we can support Zoë’s Place Business Group.

“It’s a charity that was formed in Coventry so local companies should do all they can to help.”

The majority of the support given at Zoë’s Place is respite care. All of the babies at the hospice have a life-limiting or life-threatening condition and require differing levels of 24-hour support on a one-to-one basis.

It also offers parents and carers the chance to recharge their batteries or to spend time with their other children.

“The value of this respite care cannot be underestimated and many families tell us that they simply would not be able to cope without the help and support of our team,” explained Muna Chauhan, Corporate Manager at Zoë’s Place.

“Sadly, demand for our services is growing. This is why we need the business community to know what we do and how they can support us. The relationship with Genesis has gone from strength to strength and this year’s ‘hi-vis’ campaign is a creative way of raising our profile and generating funds at the same time.

“A big thank you to Gaynor, Richard and the team for all of their efforts, it’s really appreciated!”

This was posted in Bdaily's Members' News section by Russ Cockburn .