Member Article

One reveals new 'Brand Magic' proposition and identity

Leading integrated communications agency, One, has unveiled a new proposition and brand identity, as well as a restructured service portfolio to better support its growing and diverse client base.

The Manchester agency, which marks its 45th anniversary in 2018, has launched the ‘Brand Magic’ identity to convey its unique approach to marketing communications – a particular fusion of insight and creativity that One uses to create original, memorable and successful work for its clients.

Based on extensive consultation with clients and colleagues, One has also overhauled its service offering into 12 core areas, including advertising, data analytics and content marketing.

Central to the service review, has been the development of a new, proprietary planning tool – Catalyst – which it describes as the ‘ignition’ for insightful, inspiring strategies. It has also undergone a ‘digital reboot’, stepping away from the traditional ‘development team’ model and embedding digital as a key component across all areas of the business.

The agency rebrand includes a new logo, website, collateral and interior design, and a facelift for its Sale HQ, including new signage and ‘optical illusion’ graphic installations throughout the building.

Wayne Silver, managing director at One, said: “Modern marketing is defined by relentless innovation, new technologies and increasingly demanding customers. To thrive in this environment, insight and creativity are more essential than ever – that’s why we’ve put them at the heart of our new identity and proposition.

“We are really excited to launch our ‘Brand Magic’ as it reflects the true value of what we produce for our clients – creative, memorable and successful work. For over four decades, we’ve never been afraid of change and this new positioning is the next positive step in our evolution.

“This shift in our thinking positions the agency and the services we provide our clients in a way that better reflects the modern marketing landscape, and we’re chuffed to bits that all the hard work and planning by the team here has finally been realised.”

This was posted in Bdaily's Members' News section by One .