Member Article

One secures PR contract with Pets Choice

Leading integrated communications agency, One, has been appointed by Blackburn-based Pets Choice to provide PR services across its diverse brand portfolio. Established in 1881, Pets Choice incorporates a number of brands including Webbox, TastyBone, Meatiful, Spike’s World and Feathers and Beaky and is fully ISO 9001 accredited for the manufacture and distribution of pet food. One will provide a comprehensive press office function, comprising proactive and reactive activity for its brands and a comprehensive media relations programme across pet trade, local, regional and consumer titles. One’s first major project will be to promote Pets Choice’s sponsorship of The Mirror’s Animal Hero Awards, taking place in London in September. Julie Butcher, head of marketing at Pets Choice, said: “One’s commitment to doing a good job, infections enthusiasm and the skillset of its employees were all compelling factors for us taking them on and we’re sure that their fresh ideas, media contacts and expertise will help achieve our PR ambitions.” Alex Hamilton, head of PR & social at One, added: “We’re underway with a comprehensive integrated Webbox Naturals campaign for Pets Choice so we’re really pleased to have secured further work on the back of the project. “Pets Choice’s diverse brand and product portfolio provides a wealth of opportunity for exposure and will enable the team to utilise many modern and traditional PR tactics, so it’s got a lot of scope for us to undertake a wide variety of activity and show what we’re made of.”

This was posted in Bdaily's Members' News section by One .