International startup app heads to Leeds to fulfil latest expansion plans

Australian startup, Airtasker has announced that Leeds is to be the latest city in its expansion, following success in London earlier this year.

Airtasker is a community platform website and app connecting people and businesses with members of the local community able to complete tasks to earn extra money.

An evolution of the local noticeboard, leveraging technology to help members of the community come together in a trusted environment to create working opportunities.

Airtasker’s UK general manager, Lucas London, said: “After my appointment, I spent six weeks in Australia meeting Tim and the 120-strong team, and learnt quickly how I can emulate the success the company has had there, right here in the UK.

“I’ve gone from working alone at my kitchen table to managing a team of seven in a matter of months.

“Leeds is a popular university city at the forefront of digital innovation. With businesses in the sharing economy already part of everyday life, plus online search data showing us a high volume of outsourcing queries are made, it was a natural choice for our expansion.”

Started in 2012, Airtasker.co.uk is the brainchild of CEO Tim Fung, who prior to launching in the UK earlier this April, secured £36m worth of investment to date and £18.8m in the latest round.

Investment firms included Seven West Media, Skyfield Capital, Exto Partners, Morning Crest Capital and Black Sheep Capital.

Airtasker also have regular discussions with worker unions, to enable them to create initiatives that ensure the best possible working environment for their members.

Digital marketing, with a significant focus on PPC (Pay per click) has been a vital part of marketing of the business, and Airtasker have been working on this strategy with Leeds based agency Journey Further, led by founder Robin Skidmore.

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