Brand advertising firm reveals $17m investment with BGF investor

LoopMe has announced a further $17m investment led by BGF, a $3.3bn UK growth investor and including existing VC investors.

The funding enables global expansion of LoopMe’s AI optimisation, attribution and analytics software, with focus on the US market.

The company has received a total of $32m funding from global investors based in US, UK, Russia, China and Finland. Existing venture investors HV Holtzbrinck Ventures, Harbert European Growth Capital, Open Ocean and Impulse VC participated in the round.

LoopMe specializes in AI-driven brand advertising solutions using mobile data to optimise campaigns to real-world outcomes, such as purchase intent, store visits or sales.

The technology allows marketers to prove attribution from advertising, reduce costs and increase efficiencies, while improving the customer experience.

LoopMe’s analytics suite provides brands with comprehensive insights into customer audiences and is used to inform planning across the marketing mix.

The funding will be used to continue the platform’s growth in the US, where it will be expanding its footprint in New York, San Francisco, LA, Chicago, Atlanta, Boston and Detroit, as well as increasing its existing presence in APAC.

Research into LoopMe’s technology shows an average 366 per cent increase in brand outcomes when its flagship product PurchaseLoopTM is applied.

CEO Stephen Upstone said: “Brands need marketing solutions which deliver a business impact - sales, customers in stores and strong brand sentiment.

“This additional funding will allow us to bring our award-winning technology, which is proven to move the needle on these KPIs, to brands and agencies worldwide.”

His thoughts were echoed by MMA CEO Greg Stuart, who added: “Much of marketing measurement is completely out of touch with business growth.

“While CTR is the most used KPI for brands our studies show that in many cases it has ZERO correlation to sales.

The market must innovate in measurement if advertisers are going to get the most out of their investments in mobile advertising and other channels.“

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →