Member Article

Acquia and Elastic Path announce partnership to bring innovation to multichannel commerce

Acquia and Elastic Path today announce a partnership to help brands realise the opportunities of open-source content management and headless commerce solutions. This partnership will enable global brands and merchants to take control of the customer journey and deliver highly personalised, content-rich experiences across touchpoints.

Global brands today face an imperative to deliver a seamless experience. No matter the channel or touchpoint, the brand feel should be the same to every customer. Silos and disconnection create friction and barriers to earning business, trust and loyalty. Both Elastic Path and Acquia are committed to giving their customers the freedom to create a unified brand experience with headless commerce and content technology, open platforms, and APIs that bring the world of commerce and marketing technology together.

Acquia and Elastic Path are collaborating to make it easier to build contextual commerce into any digital experience. Their partnership consists of joint marketing and sales initiatives for 2019, with a goal of supporting customers that want a solution that combines the leading open source content management system Drupal and Elastic Path’s leading enterprise API-first headless commerce platform.

“Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce,” said Michael Sullivan, Acquia CEO. “Our combined approach provides ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.”

Brands that rely on the Acquia Experience Platform along with Drupal for content management will discover tremendous opportunities for unified content for commerce with Elastic Path’s API-based commerce solutions. Together, Elastic Path and Acquia enable global brands and merchants to take control of the customer journey and deliver highly personalised, content-rich experiences across every touchpoint.

“Today, brands face an uphill battle if they continue to use legacy technologies to deliver modern customer experiences online. With powerful technology to serve the enterprise demands of every organisation, we empower both the marketer and the merchandiser to create the personalised, relevant customer experience they need to drive engagement across connected devices, digital signage, conversational interfaces and more,” said Harry Chemko, Elastic Path CEO.

The companies are also engaging with TA Digital, a digital agency that is working with both Elastic Path and Acquia to offer its CommerceFactory fully managed experiential commerce solutions for its clients.

“Monolithic systems stifle business agility. Single-stack turnkey solutions are purposely built for a web-commerce only paradigm and undermine innovation because of their poor extensibility,” said Rajiv Rohmetra, TA Digital CEO and co-founder. “With Acquia and Elastic Path, our customers get the best of both worlds, an API-first solution for multichannel digital experience and commerce.”

This was posted in Bdaily's Members' News section by Sylvia Jensen .