Member Article

Cheers! DIS celebrate 21st birthday with London Cocktail week project

Taking over a house in Shoreditch and turning it into a dedicated cocktail lab for one of the world’s leading tequila brands has capped a perfect 21st birthday celebration for DIS.

The Wolverhampton-based print and digital imaging specialist is on course for a record £2.4m year after it delivered a number of high-profile projects for Wolverhampton Wanderers’ main sponsor W88, the British Fashion Council and Patron Tequila.

The latter saw the firm steal the show at London Cocktail Week, completing the transformation of a two-storey property into a fully branded venue for mixing tequila cocktails.

This included a team of DIS specialists spending three full days building dividing space walls, installing LED lighting systems, specialist projectors, wall coverings and a wide range of graphics work, not to mention positioning client props and stock.

“We were even in charge of plantation for the Patron job,” explained Mark Bradley, who founded the business in 1997.

“That just shows how far we have come in 21 years and the fact that major global brands are choosing us to offer a single-source solution when looking to make a statement with their brands.”

He continued: “We’ve enjoyed 20% year-on-year growth since 2015 and the last twelve months has seen us secure a clutch of new contracts with blue-chip customers, ranging from football clubs and guerrilla campaigns for the Notting Hill Carnival to our recent landmark deal to become the official supplier of graphics and signage for all of Virgin Active’s portfolio of gyms and health clubs.

“It’s a great way to celebrate our 21st birthday and gives us the perfect platform for future expansion.”

DIS offer vehicle graphics, interior graphic solutions, portable display systems and event branding for customers involved in business, automotive, leisure and retail sectors.

Its team of experts have access to a full in-house 3D studio and large format printing, which also helps it provide giant media and signage, including Europe’s largest ever poster for Manchester City and advertising for Christian Dior.

The Black-Country company’s work is also seen by millions of people every year at Adidas product launches, at St George’s Park (the home of English football) and during its innovative work for Design and Art Direction (D&AD), the educational charity that promotes excellence in design and advertising.

D&AD’s Michelle Fischer added her support: “We’ve worked with DIS for a number of years and have always been impressed with their ability to deliver graphics and signage that really tell the story of what we’re trying to achieve.

“It’s all about understanding what we want and then creating the ideal package, on time and to budget. Feedback for the D&AD Festival and New Blood was outstanding, both in terms of messaging and how they made it easy for people to find out where they were heading.”

DIS is marking its 21st anniversary by increasing its workforce to 18 and by relaunching its new website (www.dis-group.com) as part of a sustained marketing campaign that will see it aim for £3m turnover over the next twelve months.

David Purcell, Sales Director at DIS, concluded: “It has been a fantastic period for the company, but the focus now is firmly on the next 21 years. We’ve been making a lot of headlines and putting the Black Country on the map when it comes to digital imaging and print.”

This was posted in Bdaily's Members' News section by Russ Cockburn .