Multilingual marketing firm launches London office to help with post-Brexit trading

A digital marketing agency has opened a new London office to service multinational clients who want to trade in new international markets as they prepare for Brexit.

ExtraMile Communications works in more than 30 languages across 32 countries, with services including search marketing, email marketing and website development experiencing a 93 per cent growth in turnover in the last three years.

Clients include AMC, Continental Tyres, Bidfresh, Direct Seafoods, Garmin, NCH Europe, Saint Gobain and SciLabware, as well as household names in consumer electronics.

The firm’s new office is located at Dunstan’s Hill and is a base for the agency’s 22 staff who work between their Staffordshire headquarters and the new London office.

Talking about the move into London and the increased demand for international marketing expertise, ExtraMile Communications’ chairman, Nick Evans, said: “The latest figures from internetworldstats.com show that only 16.9 per cent of the world’s internet users are in Europe, whilst almost half (49 per cent) are in Asia.”

According to the same statistics, Africa, the Middle East, Latin America and the Caribbean are experiencing the most rapid growth in internet use.

Nick adds: “More than 1.3 billion internet users are not English speakers and can’t read a website if it is in English.

“The potential revenue from these consumers, businesses and public services is a staggering $1.8trn, worldwide. But with an English language website you can only address one third of that in English-speaking markets. And, of course, Google won’t work for search in those countries - because your website is in English.”

The agency’s ongoing growth is attributed to an increase in demand for multilingual websites and email marketing, as well as a 65 per cent growth in paid search engine marketing spend.

Gabrielle Hadley, the company’s managing director, explained: “The team has recently been announced as a finalist in the UK Search Awards based on the results they have achieved for clients over the last 12 to 18 months.

“We have experienced a high growth in demand for these services, where we have delivered a sizeable return on investment across all client accounts.”

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