Member Article

Five Star performance for Havas Lynx Group at the Clio Health Awards

Changing the behaviours, perceptions and importance of the pharmaceutical industry has helped Havas Lynx Group secure another five major healthcare awards.

The Manchester-based global healthcare communications agency secured five titles at the prestigious Clio Health Awards.

Clio Health recognises creativity that not only meets the advanced needs of consumers, but addresses the sophisticated challenges, demands and opportunities of the fast-evolving, rapidly expanding healthcare industry.

The Havas Lynx Group five accolades comprised of:

•Gold – Print (Pharmaceutical) – ADHD Rollercoasters • Bronze – Print Technique (Pharmaceutical) – Tamed by a Tablet • Bronze – Film (Pharmaceutical) – The Attack • Bronze – Film Technique (Pharmaceutical) – The Attack • Bronze – Film (Pharmaceutical) – Speed Donating

Tom Richards, Chief Creative Officer at Havas Lynx Group, said: “We have invested heavily across our core disciplines of creative, science, strategy, technology and client services and the unique skill sets are really paying off.

“To secure five Clios, off the back of being named Cannes Lions Healthcare Agency of the Year 2018, is a tremendous achievement and testimony to the commitment and passion of the people that continue to make our business great.

“We are proving that the North West is a hotbed of creative talent that can instigate change in healthcare that makes things better and not just different.” Judges were impressed with the impact of the Havas Lynx Group’s work, which uses creativity to drive change for both patients and healthcare professionals.

A gold was picked up for the creative Attention Deficit Hyperactivity Disorder (ADHD) Rollercoaster campaign. The agency then went on to pick up four bronze awards, two for ‘The Attack’, a hard-hitting film aimed at the importance of cardiologists delivering extended treatment for heart attack patients and a third for ‘Tamed by a Tablet’- a tie-up with world-renowned miniature sculptor Salavat Fidai to help patients gradually gain control over their opium addiction.

A bronze was also awarded for Havas Lynx Group’s ‘Speed Donating’, a campaign which has helped save or improve the lives of around 87,804 people by encouraging more signatures on the organ donor register.

A thought-provoking film and unique social strategy encouraged businesses and individuals to become #SuperDonors, generating over 10,000 tweet engagements and over 72 million film views.

Cinemas donated trailers, radio stations donated air-time, We Transfer donated advertising space and famous bands donated riffs, but, most importantly, a record number of people signed up to the organ donor register.

Founded in 1959, the Clio Awards is an annual award programme celebrating innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals across a variety of sectors.

This was posted in Bdaily's Members' News section by Russ Cockburn .