Member Article

AH Brass Are Successfully Fighting The High Street Gloom

This year Worldwide traders such as New Look and House of Fraser have suffered severe financial pressure leading to many retailers having to shut stores and look for alternative methods of funding.

London based A&H Brass, however, are a UK retailer attempting to fight the woes of the high street. The family-run business has announced a successful year in sales, and have noted a number of people turning towards their business recently. While online shopping is said to dominate the retail industry, it seems many consumers are becoming disenchanted with the digital world and are looking for more ways to support their local economy.

Rahul Sumarria, is their Project Director. He enthused recently, “We are seeing a lot more footfall in our shop, and I believe it’s because customer service is at the heart of our brand. If people come into our store, we aim to ensure that they leave with everything they desired. We also believe that - especially with interior - people still want to see and be inspired by the physical store location. Not only can they interact with our staff, but the product also. We certainly have no plans to leave our space on the high street. Originally established in 1981, A&H Brass is still, today, a family-run business, located in the centre of London.

Starting life as a small retail shop in Harrow, the company has continued to grow and expand their team and client base. The company has previously worked with Gleneagles Resort & Spa and the Everyman Cinema Canary Wharf, amongst a number of other notable clients.

Most recently, A&H Brass expanded their product lines and offer a range of unique finishes for commercial and residential properties - making them one of Britain’s leading retailers of architectural ironmongery.

In a year where many retailers - including Debenhams and other notable brands - are recording substantial profit losses, it is quite the opposite for A&H Brass. The company is committed to providing an offline experience for their consumers, with a London showroom displaying more than 15,000 products (also available online).

Rahul added, “We truly believe that finding the balance between offline and, of course, online is the key to surviving on the high street. We have a showroom for customers to see and touch the products, enabling them to envision in their home, alongside an online store. Brands must be aware of the demands to service customers where it is most convenient - whether online and offline - and we have made it our aim to meet those needs.”

As more companies record further losses, perhaps consistency between online and offline is the key to fighting the high street doom.

This was posted in Bdaily's Members' News section by Robbie Thompson .