Member Article

Yorkshire agency to aid successful young entrepreneur

Digital creative agency The Bigger Boat has announced that Daniel Fisher-Jones is the victor of its recent competition to win mentoring support in creating a brand identity for his business, Liverpool Audio Network (LAN).

The scheme was launched at The University of Huddersfield – and supported by its Enterprise Team – where staff members from The Bigger Boat, including account and design directors, provided a one-hour workshop to a cohort of third year undergraduate students currently undertaking the Enterprise Placement Year (EPY) programme.

Covering the key elements of branding, the interactive tutorial provided advice on the most important factors to consider when establishing a brand identity – including the dos and don’ts of the process and inspiration for the entrepreneurs – to assist them in successfully turning their initial design ideas into actions.

The attendees were invited to complete a brand essence review, for the chance to secure ongoing free brand identity development – which could equate to £5,000 of assistance – from The Bigger Boat. As the chosen winner, Daniel has already taken part in a further workshop at the team’s Mirfield offices, and will now receive help with the creation of a complete design concept for his company, plus further support for the next three months.

Commenting on the win, Daniel said: “Being chosen by The Bigger Boat not only surprised me but it has also given me a wonderful opportunity to vitally rethink my organisation’s brand identity, which is now over a year old. As my venture has developed since its launch, a rebrand – to resonate with the business’ future – couldn’t have come at a better time. And the passion and expertise that The Bigger Boat has shown is invaluable.”

Doug Main, creative director at The Bigger Boat added: “The level of talent on the day was astounding and we certainly had a tough decision to make. Daniel stood out as an exceptional candidate, with a great brain for business and a drive to succeed. We’re all looking forward to working with him on his venture.

“It’s really important to us to give something back to the next generation of entrepreneurs, and working alongside The Enterprise Team at the university has enabled us to hopefully inspire – and help – up and coming businesses.

The EPY allows students to spend an academic year researching, planning and starting their own business, and provides in-house support – via The Enterprise Team – to develop ideas, attend relevant skills and networking workshops, and access hot-desk facilities in the university’s start-up incubator, The Duke of York Young Entrepreneur Centre.

Providing his thoughts, Philip Clegg, Head of Enterprise and Entrepreneurship, said: “Although the EPY is now in its 14th year, we constantly review and improve the programme based on the student’s own experience and feedback. Collaborating with The Bigger Boat has enabled the cohort to hear from a fantastic local company and helped to inform their thinking around their own brand development at an early stage.

“We are extremely grateful to Doug and his team for the support and advice offered and we look forward to developing our relationship with them further as one of our ‘Friends of the Enterprise Team’.”

This was posted in Bdaily's Members' News section by Katie Mallinson .