Member Article

How to Recognise When You Should and Shouldn’t Outsource Your Marketing.

The ultimate goal of each business is to reach its ideal client, and nearly all companies, large or small devise detailed strategies with the aim of establishing strong channels of communication with their existing and potential customers. Developing and executing a marketing strategy is without a doubt a challenging task for teams composed of highly experienced professionals, and even more so for a business owner who manages production, sales, and marketing at the same time. Finding the right moment to outsource your marketing can be difficult, so in order to make this decision somewhat easier, I am going to take you through a number of the most common indicators that will tell you when you should and when you shouldn’t outsource your marketing.

When is The Right Time to Outsource Marketing?

In certain situations getting outside help from marketing professionals is the best way to put your marketing strategy back on its feet. Here’s how you can recognise these situations.

Do You Dedicate Enough Time to Marketing?

If the answer to this question is no, then it is definitely the time to do something about it. You may simply be preoccupied with more urgent matters to find the time to share new content on your social media accounts every day or to write the next blog post for your website. Try to find out why the efforts to improve your company’s revenue streams through marketing aren’t working as you expected. Relying on obsolete marketing techniques or failing to craft a concise marketing message can hurt your chances of success. What’s more, it is essential to review the results of your marketing efforts before deciding to outsource your marketing.

Are You Understaffed and Overworked?

Being the jack of all trades and the master of none won’t bring you closer to the marketing goals you’ve set for your business. Besides, marketing involves so many different activities from designing a cover photo for your company’s Facebook page to organising promotional events and it is by no means a job for just one person. So if you feel that you’re overwhelmed by the amount of work you have to do each day just to keep your marketing campaign running, then you should seek for some outside help.

Are You Constantly Behind Schedule?

You worked tirelessly to prepare the next email campaign, but a few days before the deadline, it has become obvious that you are weeks away from being ready to launch it. If different versions of this scenario keep repeating, you may be putting too much weight on yourself, and it is time to outsource at least portions of the marketing you have planned. Furthermore, the marketing activities of your company have to be continual, and they cannot stop every time you’re too busy handling other important tasks.

Reasons to Keep Marketing In-House

Outsourcing marketing shouldn’t be your default solution to each and every obstacle you encounter. A couple of situations when you should think about keeping marketing in-house are:

Taking the Time to Define Your Business Goals

If you just started a new business and you’re not yet sure about the range of services you’re offering then it is better to sort out this part of the equation, before you start investing in the promotion of your freshly founded company.

Developing Your In-House Marketing Resources

Instead of spending a fortune on outsourcing marketing, you can work with a marketing consultant to develop and train the young talent that will plan and execute your marketing strategy in the future.

This was posted in Bdaily's Members' News section by Helen Cox .