Vegan recipe for success as Greggs sees sales uplift

Newcastle-based national bakery chain Greggs has reported a total sales increase of 15 per cent in the first 19 weeks of 2019.

The company reported that like-for-like sales in company-managed shops grew by 11.1 per cent in the 19 week period.

Greggs’ performance was primarily bolstered by the success of the brand’s vegan-friendly sausage roll, which gained huge publicity after its launch in January and was rolled out nationally after “demand outstripped supply” in participating stores.

It has also invested in having a presence in food-on-the-go locations, travel hubs and workplace areas.

Following the results, Greggs have indicated that forecasted sales for 2019 will be “materially higher” than the company was initially expecting.

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