Member Article

Strategic partnership for Yorkshire agency and online publisher

Leeds digital marketing agency partners up with local social publisher business i-Yorkshire to deliver creative content.

i-Yorkshire is the home of Yorkshire content online, driven by creators and user submissions, dedicated to promoting various aspects of life in Yorkshire. From regional humour to wit and inspirational Yorkshire stories, i-Yorkshire showcases those which make the county so great.

Punch Creative are partnering up with the team at i-Yorkshire to create new content for Yorkshire based businesses that can then be promoted via the Yorkshire social giant. With a strong and ownable narrative already in place, Punch will be able to act upon this to bring new content to life for a host of different Yorkshire businesses in the B2C space.

This new relationship further cements Punch’s vision to expand as a company into new sectors, and in the past 6 months, the agency has won a host of new accounts. Punch will be working alongside i-Yorkshire to boost its profile even further. The aim is to ultimately work alongside Yorkshire brands, to gain more brand exposure for everyone involved.

Louise Wright Commercial Director at Punch said: “We’re really excited to be working alongside i-Yorkshire, the guys there are really creative and we know this will be a long-term partnership. After getting to know them we realised that this was an opportunity we couldn’t let pass! The potential gain for everyone involved is incredible. We can’t wait to see where this partnership takes us all!”

Commenting on the partnership, Kristian Wilkinson, i-Yorkshire founder said: “We’re delighted to be working with Punch Creative. Their talent and creativity have really impressed us from the get-go. The opportunities this offers both of us is endless, long may it continue.”

This was posted in Bdaily's Members' News section by Becca Keenan .