Member Article

Palmer Hargreaves ‘picks up’ electric taxi account

Electric taxi company LEVC (London Electric Vehicle Company) has appointed international full service marketing agency Palmer Hargreaves to help generate test drives of its new electric taxi across Birmingham, Manchester and London.

The agreement follows a highly competitive pitch, from which Palmer Hargreaves was selected as the lead agency for an emotional campaign promoting both LEVC’s electric and used diesel vehicles. Through a combination of traditional and new media advertising plus targeted content marketing, Palmer Hargreaves hopes to help Britain’s taxi drivers find the right mobility solutions to suit their evolving needs.

The campaign will be implemented throughout the next 12 months with scope for the agency to take LEVC’s proposition overseas with the support of its offices in Germany, Russia and China.

Mark Dale, Managing Director at Palmer Hargreaves UK, commented: “LEVC is an exciting new account for us, which enables us to work in a sector experiencing rapid transformation. There are few things as iconic as the classic Hackney carriage and those who work in these vehicles are extremely proud of their heritage and stature. Working closely with LEVC, we want to help drivers retain this pride with a new electric cab that perfectly supplements existing diesel options.”

Leighton King, Commercial Director at LEVC added: “Palmer Hargreaves delivered a strong, strategic response to our brief and demonstrated a clear understanding of the challenges affecting both taxi drivers and the wider mobility marketplace. We’re looking forward to working with them to roll out their exciting ideas.”

This was posted in Bdaily's Members' News section by Palmer Hargreaves UK .