The Leeds acquisition startup aiming to disrupt financial industry standards

A new firm set to disrupt the traditional stereotypes surrounding how financial advisory (FA) acquisition brokers work has been established in the region.

Leeds-headquartered City & Capital Group is aiming to transform the business model of the modern finance marketplace even further.

The launch of City & Capital Acquisitions will offer a consultative approach for buyers and sellers of FAs across the UK and is headed up by Victoria Hicks, chartered financial planner, and former owner of a directly authorised IFA firm.

Combining 12 years of industry practise, significant experience of running an IFA firm, and a genuine passion for the industry, City & Capital Acquisitions has been borne from Victoria’s desire to offer a more holistic approach to those looking to grow their businesses, build an exit strategy or succession plan.

She recognised that finding a representative with the breadth of experience needed to oversee the process is vital. In turn, many seek a partner which places equal value on both the financial and emotive outcomes of all parties.

Victoria Hicks, director of City & Capital Acquisitions - part of The City & Capital Group - said: “As a chartered financial planner, I’ve experienced first-hand what it’s like to be on both sides of the acquisition process.

“It’s vital that our industry has a real sense of conscience and puts what’s best for those involved above all else. This starts with a true understanding of the requirements of all parties - both in the present and future.

“As well as having an acquisitions department, we appreciate that growth or exit strategies are not necessarily about buying or selling a firm.

“As such, we have knowledgeable staff across both our headhunt and recruitment divisions - to offer a more holistic growth service.”

Benchmarking achievements on the satisfaction of both the buyer and seller six months down the line, the company will aim to understand the nuances of each client, acting as an extension of the team.

Victoria concluded: “I’ll judge our success on how happy the buyers and sellers are six months or a year down the line - rather than on completed sales.

“I want to hear that, through our consultative approach, we have really understood the firms involved, and helped to grow and expand businesses with happy staff and happy clients.”

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