London retailer dives into European markets following $7m investment

Marketing tech firm Mention Me has launched into the French market following its Series A funding of $7m.

The investment was made in June 2018, with Eight Roads Ventures. A year later, the London-headquartered company has increased its client base to over 400, with its team going from 49 to 85 members, including head of people and a new finance director.

Mention Me operates in 18 languages and multiple currencies. The team is now extending its reach in the French market, and the expansion will include new vertical sectors, strategic partnerships and the release of new product features for the targeted market.

Successful French programmes already running include Feelunique, Seraphine, GHD, Benefit Cosmetics, Missguided, MATCHESFASHION.COM, Farfetch and Eve Mattress.

Ben van Pelt, head of performance marketing international for Feelunique, said: “We aim for our brand to reflect and respond to the way that our customers want to shop, and to build an online, global community of advocates.

“Mention Me was the perfect partner to power our referral programme in France due to its rigorous AB testing and their ‘refer by name’ functionality’ which is designed to unlock offline advocacy.”

Building on phenomenal results from their UK programme, Europe’s largest online beauty retailer Feelunique were keen to replicate this success in France. Results have already seen an average of 20 per cent of referred friends make a purchase, with referred customers spending 12 per cent more than those acquired via other channels.

Mention Me’s market-leading SaaS platform gives brands the right tools to maximise customer acquisition through referrals and word of mouth.

Andy Cockburn, CEO of Mention Me, concluded: “We’re incredibly excited to be at the stage where we can move confidently forward with building a reputation in France.

“With recent stats from Fevad stating that the online retail industry of France was worth 92.6 billion euros at the end of last year, this is a market that is opportune for marketing solutions for retailers. We look forward to growing existing clients’ French campaigns and working with new ones.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →