Member Article

Music proves vital for business marketing

~ New research reveals music is the art form most Brits would be unable to live without ~ July 18, 2019 Music is the art form that most Brits would miss most, according to new research by audio branding specialist PHMG.

Twenty-eight per cent of Brits say they would be least able to live without music, compared to 27 per cent for TV and 20 per cent for books.

Only seven per cent said they could least live without art, leaving avid moviegoers in last place with only six per cent.

Daniel Lafferty, Director of Music and Voice at PHMG, said: “Music is absolutely integral to people’s lives and plays a large role in shaping their perceptions of society, their views and preferences.

“This makes it all the more puzzling why businesses still undervalue music when it comes to marketing, as it could give them a significant competitive edge.”

The research also reveals that a whopping 72 per cent of Brits claim that music is an integral part of their lives. Across the UK, pop remains the genre people listen to most (36 per cent), followed by rock (17 per cent) and classical (eight per cent).

“Music has a significant emotional impact,” added Daniel. “From pop ballads to opera, football chants to national anthems, songs can come with intense emotional baggage, triggering responses of past memories and experiences. A track with a positive personal association has the power to motivate, inspire and mood boost.

“This emotion factor makes it all the more important for businesses to choose an exclusive, bespoke track over an existing piece of music. With people applying their own emotional memories to a piece, there’s always a risk of a negative association – which can be easily transferred to the company.”

PHMG is the world’s largest audio branding agency, with offices in Manchester and Chicago, and more than 32,000 clients in 39 countries worldwide, including the likes of Coca-Cola, Audi and Adidas.

This was posted in Bdaily's Members' News section by James Thornton .