Member Article

Wrike launches new marketing performance upgrades

Leading work management platform Wrike has unveiled Wrike for Marketers Performance this week at Collaborate, the company’s annual user conference. Wrike for Marketers Performance has everything marketing teams need to unify the entire department across priorities and processes, supercharging the full work life cycle. It enables teams to focus on the most effective activities to create high quality, consistent brand experiences globally, at speed and scale. In addition to all of the core Wrike for Marketers features, the Performance solution includes fully customisable: ● Performance-driven campaign management, enabling teams to focus efforts on the campaigns delivering the highest return on investment with greater visibility across all marketing activities and performance data that is in sync with the entire AdTech or MarTech stack. ● Agile creative production, providing creative teams and production managers unparalleled efficiency and visibility through automation that eases administrative overhead during sprint planning cycles and powerful analytics for building burn down charts to closely monitor sprint performance. ● Advanced analytics and reporting that provide the big picture of marketing’s impact and effectiveness at-a-glance with a high-level performance overview. The solution comes with a pre-built Campaign Management dashboard and configurable views with graphs, charts, and tables that can be customised to create dashboards and reports for unique business needs and KPIs. ● Advanced automation and integration engine to automate end-to-end workflows and integrate key data across teams and applications. The solution comes with a pre-built Campaign Management integration workflow and countless other workflows can be configured without developer input or support from IT. “Organisations are drowning in an ever increasing amount of digital work, and need new ways to gain visibility into their operations, focus on the most important work, and increase their business velocity, said Wrike Founder and CEO Andrew Filev. “We’ve spent more than a decade building the most versatile collaborative work management platform available and today’s announcements not only illustrate that versatility but also mark a big step forward in the depth and variety of use cases that the Wrike platform supports,” he added. This announcement underscores the company’s commitment to developing a platform and a suite of tools that help organisations work more effectively, become more agile, and not only achieve desired outcomes, but analyse efforts against results to calculate return on initiatives in real-time.

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