Member Article

Hattrick's New Planning Guide Gets b2b Marketeers on Track for a Roaring 20s

With 2020 looming closer and brand planning season now in full flow, Manchester-based content marketing agency, Hattrick, has released a planning guide for B2B marketeers: “The Roaring Boring 20s.”

The 1920s were famously known as the Roaring 20s. Fast-forward 100 years and the goal is to avoid the next decade becoming the Boring 20s. That’s where Hattrick’s handy three-part playbook comes in.

Offering a plug and play process, the step-by-step guide is designed to help marketeers get from a blank sheet of paper to in-market with a bespoke brand or campaign narrative. Marketeers are invited to use the guide to help whip their marketing systems into shape, get campaign budgets working harder and put a stop to the departmental in-fighting that often occurs at this time of year.

Rachael Crowe, Head of Insight, at Hattrick comments, “After commissioning in-depth interviews with twelve senior client-side marketeers working primarily within construction, there seemed to be an overriding feeling of being stuck in a rut and doing the same things over and over again. In essence, the marketeer’s definition of insanity. So, we decided to take action to stop ‘boring’ in its tracks.

“Knowing that, as we enter the next decade, our clients and prospects are determined to find an alternative, more progressive path we set out to showcase what a roaring 2020s might look like and how to get there. We hope the guide will help marketeers keep on track as the busy planning season gets underway”.

The ‘The Roaring Boring 20s’ planning guide outlines everything marketers need to consider to deliver a year of stand-out activity. Its release marks the launch of Hattrick’s new strategic planning and insights service for B2B brands: Labb.

This was posted in Bdaily's Members' News section by Holly Wright .