Member Article

UK MarTech firm expands to Asia

London headquartered Ogury, one of the UK’s fastest growing MarTech firms, has today announced that it has expanded to Asia for the first time.

Singapore will become the hub for its Asia Pacific operations, as Ogury plans to grow its business across the region. Niall Hogan has been appointed as the Managing Director (MD) of the Southeast Asia region, based in Singapore.

Prior to joining Ogury, Hogan was the first European employee at Integral Ads Science (IAS), before moving to Singapore as SEA MD. As the first Ogury employee in APAC, Hogan has already hired eight people for his launch team and expects to grow the team to 20 employees in 2020.

Commenting on his appointment, Hogan said: “I am thrilled to be a part of Ogury and to participate in fulfilling its mission of making digital marketing trusted and valued by both users and organizations. Ogury’s mobile-native technology and its unique approach driven by user choice are particularly key for the APAC market, where mobile penetration is among the highest in the world and consumers are very sophisticated and demanding.” Counting more than half of the world’s mobile users — nearly 2.8 billion — the APAC region is set to become the largest mobile ad spend market, reaching US$30 billion in 2020.

Raphael Rodier, Ogury Chief Revenue Officer International stated: “We are excited to welcome Niall to lead our operations in the region. Niall’s 20 years of experience in ad tech, his deep understanding of digital marketing in Europe and Asia, and expertise in launching companies in new regions make him a perfect partner for Ogury.” Rodier also expressed: “With increasing concerns for privacy and data protection in the APAC region, we believe our GDPR compliant technology will help tackle the challenges of local brands and publishers.”

Since launching in 2014, Ogury reached $100 million in revenue in 2018 and raising $42 million in total. Currently, Ogury employs more than 400 people in 10 countries and 22 offices around the world, including UK, France, Spain, Italy, Germany, United States and Mexico.

In the Asia-Pacific region, Ogury will work with local brands as well as publishers. Ogury Marketing Engine generates its own consented data across brands, apps and websites to provide a ‘reliable understanding of the mobile journey’.

In the past 5 years, Ogury says that it has integrated with more than 10,000 apps and partnered with 3,500 publishers, generating 400m consented user profiles in 120 countries.

This was posted in Bdaily's Members' News section by James Arthur .