Member Article

New website helps The Wave in Coventry make a splash

A digital design company is riding the wave of recent success by creating a new website for Coventry’s new waterpark.

Image+ worked with CV Life – formerly the Coventry Sports Foundation – to create a new website for The Wave, which opened in October.

The £36.7 million waterpark features a range of exciting water slides such as ‘The Torrent’, which sees riders plunge down a chute at high speed, and ‘The Riptide’, where participants slide down a steep halfpipe on a rubber ring before sliding up the other side.

It also features a wave pool, rapids, and a ‘splash zone’ for younger children and their families.

The Wave’s website features a streamlined online booking system thanks to Image+, which allows users to simply choose a date and time slot, pick their ticket type, and pay.

Aman Surey, Marketing and Communications Manager at CV Life, said the new website had made booking much easier for visitors to The Wave.

He said: “We chose to work with Image+ due to their strong bid as well as the great work they’ve already done for many different business and organisations in Coventry and the Midlands.

“We received bids from companies as far away as Bristol, but it was always our preference to work with a Coventry-based firm if possible.

“And we definitely made the right decision. In the first week since The Wave opened, most of our sessions were sold out, which is down to the attractive and intuitive website Image+ created for us.

“We wanted to make it as simple as possible for our customers to book a slot, and the website has done exactly that.”

Image+, based at Electric Wharf in Coventry, specialises in website and app design and development, and has worked with many different groups in the area including City of Culture 2021.

Alan Hartin, founder of Image+, knew the firm had to make it as easy as possible for visitors to book and pay for The Wave, especially for people using their phones.

He said: “The previous booking system CV Life used was a bit clunky – it was not optimised for mobile and you had to register details before you could book.

“We designed a new website to simplify the whole process and make it much easier for smartphone users to book their tickets. A functional, intuitive website makes it much more likely for visitors to The Wave to book again.

“It’s great to see how popular The Wave has been since it opened, and we’re very happy to hear our website has made things easier for everyone booking their tickets.”

Image+ has also worked with CV Life to create new websites for its CV Life Styles site, and the site for Mana Spa – which is in the same building as The Wave.

The firm is currently working on the main CV Life website.

This was posted in Bdaily's Members' News section by Matt Joyce .