Member Article

New brand rollout for Electric House

Shoreditch based branding and design agency LoveGunn has developed and launched a fresh brand proposition for Electric House – the newly created social media and publishing agency behind the hugely popular DIY and construction online communities On the Tools and On a Budget.

The social media and publishing agency, based in Birmingham, received 1million pounds in funding from a private investor to launch the new agency in August. Before Electric House’s inception, the two communities stood as separate entities with no overarching connection.

LoveGunn won the work through a non-competitive pitch with the core aim of defining a new brand identity, which would ultimately allow the business to transition into a standalone social media and publishing agency offering campaign strategy & delivery, community insight, creative content production and longer-term brand partnerships. Careful consideration was also paid to positioning its highly engaged social communities as publishing channels in their own right.

Since being founded in 2014 by two friends, Lee Wilcox, CEO, and Adam Barrie, Creative Director, the business has grown to become 50 social media and production experts who create and deliver campaigns for major clients including Dulux, Jewson, Scruffs Workwear, McDonalds and Bosch.

Currently On The Tools has over 3.3million followers on Facebook alone, and over 1.5million across the On A Budget network of eight Facebook groups.

The project started with a full brand workshop which led onto a new brand strategy, tone of voice, and brand identity. These all informed the creation of a new agency website and brand identity guidelines.

The new Electric House proposition encapsulates its approach to business: creative, driven, fun and passionate whilst also being playful and vibrant.

Christian Gunn – MD of LoveGunn – said: “The Electric House agency now sits above its DIY and construction industry communities, which allows them to better utilise the in-house team’s skills by offering brands a social media marketing service that wasn’t possible before.”

Christian added: It became clear during the workshop process that the team offered much more to clients than its main Facebook and individual community pages suggested. This was the starting point for the whole project and I’m confident the Electric House identity will act as springboard for the new agency’s future growth.“

Lee Wilcox – CEO of Electric House – commented: “LoveGunn understood us as a business and the need to create the b2b agency brand to sit above our online communities. They have done a great job in bringing together our vision, personality and services in a way that really represents what we are about and - most importantly - how we can add value to the clients and brands we work with.”

​

This was posted in Bdaily's Members' News section by LoveGunn .