Yorkshire businesswoman launches wish-list app in Durham 'on par with Pinterest and Instagram'

A global wish-list website and app set to transform how consumers shop and share gift ideas has launched today (November 29).

Swishforit allows online users to create, organise and share personal shopping lists.

Its creator Trina Scott-Priestley would like the Swishforit brand to become as widely used and recognised as social media apps Pinterest and Instagram, allowing people to “shop-savvy” almost instantly.

Swishforit has amassed over 50 affiliate partnerships with retailers including Harvey Nichols, John Lewis and Waterstones, brands Decléor, Emma Bridgewater and Crew, as well as leisure groups and niche websites.

Trina, from Richmond in North Yorkshire, said: “We live in a digital era where we search online for everything and anything, from clothes and gifts, to homewares, wellbeing products and holidays.

“However, we don’t always have the immediate funds or buying need to make those purchases and that’s where Swishforit comes in.

“Swishforit will be the go-to function to save these items in lists that are then available at your fingertips, to revisit, build and share with ease and simplicity.

“Technology has brought shoppers convenience and choice, Swishforit allows them to shop-savvy by browsing and organising multiple retail options in one place.”

Swishforit’s launch comes as consumer shopping habits continue to evolve. Within 20 years, up to 95 per cent of retail purchases are expected to be made online.

Trina spotted a gap in the market for a more convenient shopping and gifting site while working as a chartered accountant for a multinational IT company.

She spent a number of years understanding the market and researching the competition, and for the past 12 months has worked full time to develop Swishforit.

Swishforit is headquartered in Durham. Its online features include an inspiration section, a group gifting function as well as a diary for dates and occasions.

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