Member Article

Manchester’s Property Alliance Group appoints MadeByShape as new digital partner

Manchester digital agency, MadeByShape has landed a major digital redesign contract for leading Manchester property developer, Property Alliance Group to create a new online presence for the group.

The international property company, founded in Manchester, has contributed significantly to the city skyline and is celebrating being part of the city’s history for 30 years next year, briefed MadeByShape to initially create a new website for its international sales arm - Alliance Investments. This was important for two reasons – as a sales businesses Alliance Investments has a strong focus on digital marketing, but it was also important to create a site that positioned the company in the right way, and reflected the growth, scale and credibility. Following the success of that project, MadeByShape is now working closely with Property Alliance Group to re-define the online experience of several other companies within the Group.

Jordan Stachini, Head of Marketing, Property Alliance Group, commented: “We originally briefed MadeByShape to redesign our Alliance Investments website which needed bringing up to date, in-line with the growth of the business and to become a central hub that we could drive all of our online marketing activity to. In undertaking this project, we built a really great rapport with Andy, Jason and all the guys in the Shape team, they were clearly hard working, straight talking and were as committed to delivering a great website as we were. One of the hardest things to do as an in-house marketeer, is find agencies and external partners that understand and share the vision you have for the brand – and more importantly can act as an extension of the in-house team. Shape totally got it from day one, so for that reason, it was a natural progression onto other projects. Most recently we have commissioned a brand-new website for our Alliance City Living business – a totally different offering to Alliance Investments and requiring a totally different online experience, but with a requirement to still represent us as a group and all that we stand for. Subsequently, and because of the great work Shape have demonstrated we are now looking at even more projects for 2020.”

Andy Golpys, co-founder and Director, MadeByShape commented: “We were initially briefed to create a website for Alliance Investments but it was clear that there needed to be an intelligent approach to the project by linking all of the group sites together under one overall website. We are building the sites to enable the marketing team at Property Alliance Group to manage all updates to content whilst we will support SEO development and technical updates. This will ensure that the integrity of the site is maintained at all times which is essential for a commercial site.”

MadeByShape works with national and international brands such as Blackberry, L’Occitane, Harvey Nichols and Selfridges. Whilst a small team it is gaining a strong following in the property sector, emerging fashion, home décor and furnishings along clients such as boxing clothing brand, Fight Label, sustainable fashion brand, Riley Studio, specialist online paint and coatings brand, Painters World and design conference, IASDR.

MadeByShape was founded in 2010 by Andy Golpys and Jason Mayo and has become a recognised leader in authentically developed creative and bespoke digital campaigns, including e-Commerce and response website design.

Its 10-strong team have won awards for their innovative approach to the online experience, and work with businesses of all sizes and across the world, from start-ups to global organisations.

This was posted in Bdaily's Members' News section by Sara Donnelly .