Member Article

Burton’s Biscuits launch new digital portfolio

Burton’s Biscuits, bakers of the UK’s most iconic biscuit brands including Maryland Cookies, Jammie Dodgers and Wagon Wheels, is the latest business to appoint the Leeds-based digital agency, Pixelbuilders, as one of their key digital partners.

Founded in 1935, with five bakeries throughout the UK, Burton’s Biscuits have just launched their new website, highlighting their expansive branded and retailer own-label capabilities; giving consumers clarity on nutritional, ingredient and allergen information as well as highlighting the companies Be Your Best employee framework and recruitment opportunities. The new website has been developed to provide consumers, customers and future employees with all the information that they need in an easy and intuitive way.

Kate Needham, Marketing Director at Burton’s Biscuits said:

“Pixelbuilders worked really closely with us taking the time to clearly understand our objectives, our target audiences and our products, resulting in a website that not only expresses the passion we have for our business but provides all users with a simple journey through the site.”

The key aim of the project was to create a website that showcased Burton’s expansive capabilities and to promote their position as the leading manufacturer their sector. In addition, Burton’s wanted a site that was easy to maintain so that fresh content, new job opportunities and new products could all easily be updated.

Martin Oates, Commercial Director at Pixelbuilders, said:

“The Burton’s Biscuit brand family reads as a who’s who of biscuit royalty taking many of our team back to their childhood. The team at Burton’s are really progressive, their approach to health, their overhaul of the core Burton’s brand, their stance on personal development and outlined company strategy going forward really sets them apart and we are proud to be part of that journey with them.”

This was posted in Bdaily's Members' News section by Martin Oates .