Member Article

Dean Group Announces Brand Refresh

Manchester-based manufacturer, Dean Group, are kicking 2020 off by refreshing their branding and marketing to maintain their growing position in the market.

The current branding has been in place for 13 years, as it was first introduced in 2007. Over the years, the branding has been consistent and helped Dean Group, a strong family business established for 48 years, to embody their values and mission.

Pulkit Ahuja, Sales and Marketing Direction at Dean Group, feels that to launch the business into the next decade, the company needed to look and feel in sync with modern times.

He commented: “We introduced modern colours and fonts, as well as a more contemporary aesthetic so we could reflect Dean Group’s evolution.”

The aim is to build a brand which conveys the company culture and its values. To achieve this, Christopher Dean, Chairman at Dean Group, emphasised the need to create key pillars on which the new brand and marketing rest on.

He said: “To communicate what Dean Group is capable of delivering and how, we’re focusing our new branding on engineering expertise, strong design capability and precision of work.”

The company has enjoyed solid growth in the last decade and has launched a strategic road map to take the business through the next 5 years – and to help retain and grow key accounts, as well as to develop new strategic partnerships on the back of strong design and engineering expertise.

Dean Group’s vision is to delight their customers with world-class services backed up by excellent quality.

Pulkit went on to add: “We want to be the leading investment casting company by creating value to our customers through delivering exceptional service, product quality and technical expertise, thereby generating sustainable profits in return.”

Dean Group want to breathe new life into their brand without distancing themselves from their core values. This means tweaking their existing logo and icon, updating their colour palette, refreshing their marketing materials and using a new font.

Pulkit concluded: “We’re using our business values as the foundation to the new branding and will carry on developing our reputation and building connections while staying true to our identity.”

This was posted in Bdaily's Members' News section by Matt Hartley .