Member Article

North West 4x4 Response adopts Davanti Terratoura as tyre partner

Crisis support charity North West 4x4 Response will put Davanti’s all-terrain Terratoura tyres to work under a new partnership.

Davanti’s flagship all-terrain offering is now the official tyre of the charity organisation, playing a vital role as North West 4x4 Response deliver medical teams, urgent response professionals and supplies to remote rural areas.

From snowdrifts and floods during the winter to wildfires in the summer, North West 4x4 Response volunteer drivers use their own 4x4 vehicles to provide access for midwives, firefighters, food and supplies to communities that are difficult to access across Lancashire and Cheshire. They also assist in neighbouring areas when required as part of the national 4x4 Response network.

“North West 4x4 Response is made up purely of volunteers,” said chairman John Forsdick. “We use our own vehicles and are wholly reliant on fundraising to support our efforts.

“We assist the medical and emergency services in a variety of ways by offering expertise and equipment to help them gain access to remote or hard-to access areas in crisis. We also help to evacuate individuals where required and help maintain vital services, such as in-home midwifery cover, when communities get cut off.

“Having tested Terratoura comprehensively we’ve been very impressed with its performance in extremely challenging situations. It has handled everything we have thrown at it.

“Working with Davanti to offer Terratoura to our members will ease the cost burden on them. That makes a real difference to our volunteers as having access to top-quality equipment is important.”

For Davanti, partnering with North West 4x4 Response offers a chance to further demonstrate Terratoura’s serious off-road credentials. To underline their commitment, Davanti has also donated first responder medical kits and a defibrillator to the charity.

“In an emergency situation, you need equipment you can rely on and tyres are vital equipment for North West 4x4 Response,” said Sean Maddocks, Davanti Sales Director for the UK and Ireland.

“We are proud that they have decided Terratoura is the right tyre for their members. Their volunteers are highly trained 4x4 drivers, equipped to operate in a wide range of crisis situations.

“For that reason they were extremely diligent about choosing a partner. In choosing Terratoura, they have chosen a tyre they are confident can meet whatever challenges they face, from weather events like the Beast from the East to major incidents like the Saddleworth Moor fires.”

Over the next 12 months Terratoura will be fitted throughout the NW 4x4 Response fleet.

This was posted in Bdaily's Members' News section by Alec Doyle .