Member Article

TransUnion’s UK CEO Named in DataIQ 100 As Organisations Look to Data and Insights to Help Address COVID-19 Challenges

For the second year in a row, Satrajit “Satty” Saha, CEO of TransUnion in the UK has been named in the DataIQ 100 as one of the most influential practitioners in the data and analytics industry.

The recognition comes at a time when TransUnion – a global insights and information provider – has been supporting numerous organisations across both the private and public sectors to help them optimise their use of data and insights to combat the challenges being faced as a result of COVID-19.

Commenting on his inclusion in the annual list of leaders within data and analytics, Satrajit “Satty” Saha commented: “It’s an honour to be recognised by the industry in this way. At the current time, this acts as a fitting reminder of the important role that data has come to play in all our lives. During such an extraordinary period, as the UK responds to the unprecedented challenge of COVID-19 and organisations look to cope with a host of challenges, data and analytics can be a powerful force.

“From providing our customers with insights on how the pandemic has affected consumers, to working with government departments to provide support where we can to help adapt and streamline processes, the use of data and insights can help businesses to adapt their models, to protect consumers, and to rise to the collective challenges that we face.”

TransUnion is tracking the impact of the pandemic in order to assist its customers in understanding the challenges, both immediate and longer-term. For example, the initial study has shown that three out of five (59%) UK households are already being negatively financially impacted by COVID-19. The majority of those are concerned about paying bills, with an average shortfall of nearly £600. Six out of ten (59%) expect to feel that impact within a month.

The research also showed that more than one in five (22%) UK consumers believe they have been targeted by fraudsters as a result of the pandemic, with almost a quarter of those succumbing to the scams.

Saha continues: “Our insights can help businesses prepare and respond; whether that’s having strategies in place to identify vulnerable customers, stepping up fraud controls and ID checks, or evolving new processes at pace to meet unexpected demand. We’ve long been advocates of the importance of organisations implementing a data mindset and that’s something that’s come to the fore amidst this difficult time.”

Visit TransUnion’s website to find out more about its services to businesses.

*TransUnion’s consumer research study of 1,095 UK adults was conducted on 23 – 24 March 2020.

This was posted in Bdaily's Members' News section by TransUnion .