Huddersfield meat producer's lockdown sales increase by 265%

A Huddersfield business announced a sales increase of 265 per cent between February and April this year.

Lamb2Ewe, which focuses on sustainable meat, launched last year, and since the coronavirus crisis began, demand for its online service has “skyrocketed”.

With orders in the first two weeks of April surpassing orders taken throughout the whole of 2019, the team has taken on several new members of staff and extended its premises.

Tom Kitchen-Dunn, owner of Lamb2Ewe, commented: “The increase in demand has been phenomenal and lockdown has proved a transformational time for Lamb2Ewe.

“As well as taking on new staff and increasing workspace, we had to alter our range to make the volume of orders more manageable.

“To meet the demand, we had to reconfigure our business almost overnight.

“The fact that we only use local, independent farmers has meant that these smaller suppliers are also seeing their businesses grow in a way they have never experienced.

“It has been challenging on all sides to fulfil the growth in orders, but it is essential that all of us working in the food industry pull out all the stops to ensure people staying at home can continue to access the products they need.

“As an organisation, we are acutely aware that whilst our business is growing through this crisis, many aren’t as fortunate and it’s an immensely difficult time for lots of people.

“We asked ourselves what we could do to give something back so, for every two-week family pack purchased, we’re making a donation to a local charity scheme that keeps food on the tables of our amazing NHS staff.

“Whilst many people are shifting from supermarkets to independent suppliers for safety, convenience and availability at the moment, the positive feedback we are receiving from our new customers gives us every confidence that we could be seeing a permanent shift in the way people buy their food.

“This is good news for companies like ours, as well as the farmers that we work with.

“A large, new customer base is learning first-hand about the benefits of buying high quality meat with provenance and discovering some of the UK’s best produce comes from the farms here in Yorkshire.”

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