Member Article

Manchester based influencer agency reacts to the rapid expansion of TikTok and brands’ needs to execute data driven campaigns

London and Manchester based social media and influencer agency, Engage Hub, have spent the past five years working as experts in their field, with an expanding client roster across the health and beauty, property, food and beverage sectors and more.

The five-year-old agency have recognised the increasing popularity of social media platform TikTok and what it can offer to brands, particularly through the use of influencer marketing. Their new service will connect brands with data-driven insights to guarantee TikTok success.

Campaign Manager, Jordan Carroll said, “We’re extremely proud to be the sole agency providing brands with a data-rich approach to TikTok Influencer campaigns. The invaluable performance-insights we have acquired have empowered us to guarantee results for clients, meaning the time to invest in this space is now.”

The new frontier for consumer engagement has our attention for an average of 10 minutes per session, while Facebook trails at 4 minutes per session and Instagram even further behind at an average of 2 minutes.

Since the beginning of COVID-19, which saw Brits staying-in and finding other realms of entertainment, TikTok downloads surged by 34% in March alone. Songs such as ‘Blinding Lights’ and ‘Savage’ have hit music charts as well as becoming some of the most popular TikTok dance anthems.

Charly Booth, Head of Influencer and TikTok at Engage Hub commented, “This revolutionary new service is going to change the way brands enter TikTok. I’m looking forward to collaborating with some of the apps most amazing creators and navigating the landscape as it develops.”

The platform’s closed API means marketeers have limited to no access to the data needed to run an effective influencer marketing campaign, meaning that with no data besides the vanity metrics, advertising in this arena for brands comes at a gamble. With Engage Hub’s talent database and new service specifically for brand usage, anyone from start-ups to multinationals will be able to obtain data and insights that is otherwise lacking and not available to users.

Founder, Ray Sherlock said, “This is a really exciting expansion for the team. We’ve always got our finger on the pulse for what’s next and what’s new for our clients’ brands.”

This was posted in Bdaily's Members' News section by Christie Hutchinson .