Member Article

600% growth for Manchester firm thanks to strong SEO strategy

Following a major investment in Search Engine Optimisation (SEO), an online Bury firm, Painters World, has reported a 605% increase in sales in April (£282,000) compared to its previous highest record month (£40,000).

Recognising the growth potential in the online market for paint and materials, the company appointed leading Manchester digital agency MadeByShape, to improve search visibility and keyword rankings in a very competitive market.

“We knew what a challenge it would be to achieve our online objectives, especially given we were competing against some major online retailers. However, MadeByShape successfully managed to improve our ranking for vital keywords while ensuring our website continued to perform well, despite the massive increase in traffic – which doubled overnight. This has had a very positive effect on our business and sales throughout the coronavirus lockdown, with over 600% growth and a significant increase in website traffic,” said Rick Thompson, director at Painters World.

“Decorating materials are one of the industries which has boomed during lockdown, with paint manufacturers reporting sales increases of 400% during this period. Thanks to our investment in a strong SEO strategy delivered by a knowledgeable and hardworking team at MadeByShape, we have seen similar growth figures in our sales – 605% - at a time that for many, is proving to be an incredibly tough economic climate.”

In order to keep up with demand, the firm has taken the decision to move into a larger unit and to expand its team, which will prove invaluable as the country begins to emerge from the COVID-19 pandemic.

Andy Golpys, co-founder of MadeByShape, commented: “When we first started working with Painters World, we set out to create a simple, user-friendly website that would set them apart from their competitors. Alongside a well thought out SEO strategy, it is clear the impact such investment in your online presence can have.”

Rick concluded: “We’re delighted the investment in our SEO strategy and online presence has paid off at a time when online services are more in demand than ever. The MadeByShape team has been key to this successful growth - they have really helped propel us to the next level.”

MadeByShape was founded in 2010 by Andy Golpys and Jason Mayo and has achieved consistent year-on-year growth during this period. It has become a recognised leader in authentically developed creative and bespoke digital campaigns, including e-Commerce and mobile friendly websites.

Its 10-strong team have won awards for their innovative approach to the online experience, and work with businesses of all sizes and across the world, from start-ups to global organisations.

This was posted in Bdaily's Members' News section by Sara Donnelly .