Online experience firm acquired by London digital agency

A London digital agency has announced its acquisition of a ‘digital experience’ company for an undisclosed amount.

Kagool, one of the UK’s only independent Sitecore Platinum Partners, has acquired Delete, a digital experience agency which helps clients with digital transformation.

The acquisition is part of Kagool’s growth strategy, and will add to the company’s experience design and performance marketing capabilities, as well as introducing consultancy services.

The deal gives the joint group a headcount of over 160 people working across multiple offices, including London, Leeds, Manchester and Cardiff.

Kagool has said that the acquisition is the “first of many”, backed by a recent £6m investment by BGF.

Dan Berry, CEO of Kagool, commented: “I’m absolutely thrilled to have completed the acquisition of Delete and to welcome them to the team.

“The coming together of these two great companies will give our clients and prospects the very best in innovation, experience design and technical capability second to none.

“I’m also passionate about maintaining our customer focus and by acquiring Delete we are providing a market-leading offer for our clients’ ever-evolving CX and DXP needs.

“It also gives us the best possible platform, people and partnerships as the foundation of our exciting growth plans.”

Mark Walton, founder of Delete, said: “Delete has provided for me what I can only describe as an amazing and highly rewarding journey.

“I will always be grateful to the loyal individuals and their incredible talent that have made this great adventure possible.

“There comes a time as a leader where you must decide on what is right for the business commercially and what the future should look like for the people that define why the business exists. It is not an easy responsibility to have.

“I have known Dan professionally for many years; in February we began discussions by chance and what became clear very quickly was his vision very much aligned with my own personal aspirations. Fundamentally, bringing both Kagool and Delete together ticked every box.

“At a challenging time, Delete is one of the most highly awarded agencies this year - we have continued to provide full employment, supported and delivered great results to our current clients and enjoyed fantastic aspirational new client wins.

“What a position and what a time to create this new opportunity for everyone. I can now rest with confidence that Delete’s new managing director Tom Dougherty with the Kagool Group support will take the business from strength to strength.”

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