Member Article

Big Brand Ideas launches Digital Health Division

BIG BRAND IDEAS ANNOUNCES EXPANSION WITH THE LAUNCH OF BBI HEALTH Big Brand Ideas has announced the launch of a new division, BBI Health, to support the ongoing digital transformation in the way healthcare brands engage with audiences. The move signals a further stage of growth for Manchester based content-led performance agency BBI.

BBI Health will be headed up by David Moore who joined the business 18 months ago as Growth Director from Ashfield Communications where he was an Executive Director. The agency has been created to offer a digital first solution to pharma and consumer health brands. It will support the transformation for industry communication in line with the demands and unmet needs of the shifting patient and HCP demographic and an evolving healthcare landscape.

Backed by BBI, BBI Health has already secured a sizable client list that includes Sanofi Genzyme, Hollister & Dansac, GSK, Soho Floridis International, and Astra Zeneca. Commenting, Moore said, “with digital and social being the new currency for healthcare marketing, brands and organisations need to think and act differently and be aligned to the new rules of effective HCP and patient engagement.”

BBI Health will help pharma and consumer health marketers successfully navigate this new real-world digital space with real-world content whilst delivering ongoing impact and long-term ROI.

He went onto say; “the pandemic has created a unique opportunity for healthcare. People have expectations that pharmaceutical, devices and diagnostic companies are going to lead us to a safer and more stable world. They want to be engaged with content through social and digital dialogues, which now powerfully opens the door to drive better outcomes. HCPs and consumers want information that is meaningful and valuable to them in managing conditions and maintaining their wellbeing. We believe we can support that shifting paradigm.”

Over the last year, Moore has bolstered the healthcare team to include senior people from agencies including Havas Lynx, Ashfield and McCann and said they were “aiming to transform the landscape of healthcare communications.

“BBI has a strong heritage for digital performance and a 65 strong team of strategists, specialists and content creators. BBI Health will leverage that expertise working with our healthcare teams. We’ve built out a strong client base and we are supporting them in their digital transformation to revolutionise the way in which they engage with professional and lay audiences.

“Gone are the days where you can simply create content that just reflects a healthcare company’s own sales agenda. In today’s world only relevant and topical real-world content cuts through to HCPs and patients”

Find out more at BBI Health or follow their social channels for digital insights and inspiration.

This was posted in Bdaily's Members' News section by Laura Price .