Member Article

Sunny Thinking Designs Branding and Website for start-up Artisan Hospitality Group

Altrincham based design and branding agency Sunny Thinking is behind the elegant visual identity and website for Artisan Hospitality Group, an exciting start-up consultancy offering the development and delivery of hospitality concepts.

Artisan Hospitality Group approached Sunny Thinking to help bring their story to life when the business launched in February 2021. Artisan is working on a portfolio of exciting new brands, restaurants and licensing opportunities with market-leading investors across the UK, Europe and Asia.

The business offers innovation, creation and new concept development through to management and operations and was looking for marketing and design services to help portray the business as a true innovator in the hospitality market as the sector looks to bounce back.

Jonathan Reed managing director of Sunny Thinking commented: “Artisan has a huge passion for the food and beverage industry and proven expertise in serving hospitality businesses. We’re delighted to be working with Dave and his amazing team and excited about what they’re doing to lift the sector. Using Craft CMS, we have created a contemporary website for them to showcase their creative services including culinary development, fully managed services, concept development and branding and marketing support in which we at Sunny Thinking will play a key role.”

Dave Sharp, founder of the Artisan Hospitality Group said: “The creativity from the Sunny Thinking team has allowed us to launch into a busy marketplace and make an immediate impact. Already we are attracting attention from international brands and investors who are interested in opening new venues or launching exciting new global food and drink concepts. The new branding and website are in-sync with our key messaging and speak directly to our target audience. Sunny Thinking will play a key role in our business development plans.”

“With their Artisan Bar already launched, the Group website is designed as a platform to promote not only their managed services but also their portfolio of concepts including Artisan Liquor Store, Bamboo Pan Asian, The Veggie Café, Patisserie St Claire, Tennessee Shack House and McGregors Grill Room. We are excited to be their creative partner and are super revved up to help them serve up these individual brands over the coming months,” finished Reed.

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