Member Article

OnBrand makes significant hires from big brands as it experiences rapid growth

Full service marketing agency OnBrand, based in St Albans, has expanded its team as it experiences rapid growth post pandemic. Since January 2021, the in-house team has grown to boost the agency’s marketing, digital and social media expertise. The most significant new hire is Emma Thompson who joins in the newly created position of Marketing Director. Emma is an experienced senior marketing expert with a career spanning both in house and consultancy working across major brands including David Lloyd Leisure, Mothercare & the Early Learning Centre, HSBC, lastminute.com and Ask Jeeves. She will bring both strategic and operational expertise that will help drive OnBrand in both client delivery and strategic marketing.

Other appointments include Melodi Kucuk and Joanna Kashoumeri on digital and social media alongside Josephine Morris and Abigail Mellor in Account Director roles. Between them and the wider team they have worked for organisations including We Are Social, Wunderman, Sky, Y&R, Post Office, M&S, MCS Creative, Emperor and Allen Creative.

Emma says: “I’m delighted to be joining OnBrand on a full-time basis as they experience a surge in growth, offer wider digital services and have recently won a range of interesting new client accounts. I’ve worked with the senior management team on a consultancy basis over the last four years, so am already familiar with many of the retained accounts. I look forward to adding more strategic brand marketing into the mix, helping mentor the new team and drive the business forward.”

OnBrand was set up 12 years ago by Daniel Graham and Marc Jason and grew quickly from its roots in audio marketing into a full service marketing agency offering digital, social, event, PR, audio and video services.

Founder and Managing Director, Daniel Graham says: “This is an exciting time for OnBrand. We’ve seen a real shift in consumer behaviour as they move towards digital - even for physical retail - and we expect this trend of blending digital experiences with physical ones - “phygital’ - to continue post COVID. Our digital marketing is growing fast as businesses get back on track and seek competitive advantage in a changing landscape.

“Finding new customers, retaining existing ones and business growth is the focus of recovery and we’ve seen huge demand in highly precise targeting of audiences in paid advertising and social media, with many using online tools to recoup losses and plough forward. We have grown and invested in our team to meet this demand with some exceptionally talented people joining us who we hope will grow and develop as the business continues to grow. Our own footprint of working from a retail space in the heart of a vibrant city puts us right on the pulse of shopper sentiment, as well as allowing drops ins, coffees and a personal touch, all conducted in a COVID safe manner, as the business is now Government registered for workplace Lateral Flow Testing.”

This was posted in Bdaily's Members' News section by OnBrand .