London pizza takeaway set to pass 100 branches by 2022

A London-based growing pizza takeaway is set for further rapid expansion.

During 2021 Fireaway has been opening new locations at the rate of one a week. There are now around 90 and are set to pass 100 in early 2022.

Like the current branches, all the new takeaways will be Halal certified. This quick growth is, according to Fireaway, due in large part to their initiative to open 25 new branches in 25 weeks.

Additionally, a further 20 franchise agreements have been signed and locations for them are being sought.

At the same time Fireaway has launched a global strategy aimed at following in the footsteps of Domino’s and Pizza Hut. Master Franchisees have come on board in Canada, France, Germany, The Netherlands, Bangladesh, Pakistan and India.

Fireaway has enjoyed growth since launching in south London in 2016. Founder and CEO Mario Aleppo opened the first branch in Mitcham.

Mario said: “Our pizzas went down very well with our customers right from the start. Within a few weeks one of my regulars asked if he could become a franchisee and within six months, we’d opened a branch in Streatham.

“Not long after that we opened our own second branch in Thornton Heath. From then on, we attracted other franchisees through word of mouth. It started with a new franchise opening every six months. A year later it was every three months, then one a month and now it’s roughly one a week.

“During the second half of last year, despite all the challenges brought about by the coronavirus pandemic, we opened 20 new branches in 20 weeks.”

There are now branches from south London all the way to Scotland and eventually Mario would like to see several Fireaways in every city in the UK.

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