West Yorkshire law firm advises marketing tech firm on £9.7bn global Adobe acquisition

Leeds based Law firm Gordons and corporate finance house Clearwater International have advised marketing technology platform ContentCal on its intended acquisition by US based global software company Adobe.

The deal is expected to close in the coming weeks once the necessary closing conditions are met.

Gordons has advised London based ContentCal for a number of years, during which it has seen impressive growth. This included helping the business secure Series A investment from Fuel Ventures and Guinness Asset Management in May this year.

ContentCal’s CEO and founder, Alex Packham, said: “We started ContentCal knowing that the creator economy had the potential to fundamentally change the way people work.

“Today our technology is being used by some incredible businesses, entrepreneurs and creatives. Joining Adobe is a fantastic outcome because we’re bringing our technology to a global platform and will be able to share the power of ContentCal with creators no matter where they are.”

Gordons has offices in Leeds and Bradford and employs 170 people. The firm offers a specialist service to tech startups and fast growth emerging companies.

Gordons’ Duncan Firman added: “We are privileged to have played a part in ContentCal’s extraordinary growth and success over the past five years.

“Alex and his team’s vision and capability have driven the business forward and Adobe’s intended acquisition will take ContentCal’s platform to an even wider global audience. It is an excellent outcome for both organisations and we look forward to seeing ContentCal further realise its potential.”

Adobe was founded in 1982 and its corporate headquarters are in San Jose, California. Its fiscal revenue for the financial year ended November 27 2020 was US$12.87bn (approximately £9.7bn) and the company employs more than 24,00 people worldwide.

Commenting on the combination of ContentCal and Adobe, Ashley Still, Adobe’s SVP & GM, digital media, said: “The creative community relies on social media as a core marketing channel to reach new audiences, with social now foundational to anyone growing a brand or business. 

“We’re excited to welcome Alex and the ContentCal team to Adobe, and together deliver an integrated solution that allows our users to create amazing content, and then easily schedule, publish, and understand performance directly in CreativeCloud.” 

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