London investment firm supports £25.5m management buyout

A London investment firm has supported the £25.5m MBO of a B2B demand generation agency, through a £17.7m investment into the business.

The investment by Mobeus into Inbox Insight, a technology-focused provider of content syndication and lead generation services, follows a period of rapid growth. From its offices in the UK, US and South Africa, the business serves a diversified and high-quality client base, representing both some of the largest technology and professional services businesses in the world as well as smaller high-growth VC and PE backed challengers.

Founded in 2010, nearly 40 per cent of its £14m revenues are now generated in the US which has shown particularly strong growth in recent years. Growth has been supported by the movement of marketing spend towards online channels, as well as by the underlying growth in the B2B technology industry.

The transaction was funded by Mobeus alongside vendor and management rollover, with no third-party debt funding. As such, Inbox Insight is well-placed to execute on its growth strategy involving continued investment in the business’s technology platform, as well as further refinement of Inbox Insight’s data science and analysis capabilities.

Chris Price, partner, Mobeus, said: “We are extremely impressed by the growth that Inbox Insight has demonstrated to date. Jamie and the team have built a really strong business in an exciting market and we look forward to leveraging the business’s technology base, to continue to drive growth.”

Jamie Hendrie, CEO, Inbox Insight added: “The demand generation market continues to grow at pace. Providers who understand their first party audience and customer requirements, are service focused and go the extra mile for their clients have a massive opportunity in this market.

“With the support of Mobeus we will have the ability to further expand our presence and drive our business forwards through further investment in automation, technology, data science and audience analytics, which are all critical to delivering high quality demand services to B2B customers.”

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