North Yorkshire based sustainable home care brand raises startup investment

The Friendly Chemical Co. (FCC), a sustainable chemical manufacturer based in Skipton, Yorkshire, has secured its first-ever investment from startup investment platform Fearless Adventures.

The investment, Fearless Adventures’ largest to date, will support the expansion of FCC’s award-winning ethical cleaning products brand, Miniml. Launched in 2020, the range has quickly grown in popularity, available in 2,500 stores in the UK alone, including major stockists such as Booths.

FCC is a specialist producer of eco-friendly cleaning products, and one of the only manufacturers in the UK to operate on a completely closed loop system through their unique reverse logistics model.

This means that all empty packaging is collected free of charge, to be cleaned, reused and refilled back at their factory in The Yorkshire Dales. This approach has helped to save around 140 tonnes of waste since FCC was founded. Customers can also access refill stations up and down the country to top up their Miniml products.

Emma Tapper, co-founder of The Friendly Chemical Co., said: “As The Friendly Chemical Co. is growing rapidly, we needed investment to scale and meet the rising demand for our sustainable ranges.

“When Scott and I began searching for a partner, it was vital we found an organisation that shared our values and was fully behind our goal – to leave a minimal trace on the planet. The ethos of the Fearless Adventures team aligns perfectly with ours, especially their drive to challenge the status quo and do things differently.

“2022 is shaping up to be a significant year in our history, with new product launches lined up, and our team and network of stockists growing at a fast pace. Fearless Adventures’ support will add real value to what we do, and we can’t wait to start working with the team.”

Charlie Yates, co-founder of Fearless Adventures, added: “We are delighted to be partnering with Miniml. It has already built a phenomenal reputation in organic markets across the UK thanks to creating a closed-loop, zero-waste supply chain for all cleaning, laundry, and personal care needs.    “After meeting the founders, it was clear that we both have a similar vision for the business. We believe the brand can become a sector leader that encourages more consumers to make the small, simple switches to a better, greener lifestyle.”

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