Member Article

Ex BBC Producer shares the secret to successful videography in new book, Resonance

An ex-Producer and Director for major networks, BBC and Channel 4, has released a new book revealing the secret to successful videography.

Available on Amazon, the new book titled ‘Resonance’ provides a 5-step guide to help brands create video content that engages with their target audience.

Written by George Hughes, now the Founder of Small Films, a video agency specialising in the food and beverage sector, Resonance draws on the experiences from George’s own impressive career that saw him travel around the world filming a wide variety of different subjects - from witchdoctors in the Amazon to extreme fishing in Costa Rica.

Providing insight into his honed craft of creating content that resonates with people, the book also provides:

• A bullet-proof roadmap from idea to implementation and launch
• A step-by-step process to create the ultimate briefing document so all stakeholders are crystal clear on what’s needed and why
• The strategy used by the top 1% of marketers to consistently get results with video.

Discussing the launch of Resonance, George said: “For many brands, creating video content is expensive, stressful, and time-consuming, with very few achieving their desired result – particularly as online platforms like Facebook, Instagram and Google have become increasingly competitive.

I wrote Resonance to solve this problem and to help businesses understand how to tell their story in a way that really reaches and engages with their target audience, whilst achieving a strong ROI. I have received positive feedback from a number of marketers to date and I am hopeful the book it utilised as a valuable resource for months and years to come.“

Established in 2016, Small Films has secured an impressive client portfolio including supermarket giant, Aldi, Gressingham Duck and Mackies Ice-cream.

Since inception, the agency has grown 40% year-on-year and has successfully generated over 30 million views and raised millions of pounds in revenue for clients from impactful video content.

This was posted in Bdaily's Members' News section by John Stone .