Renault Group acquires start-up Fixter
Renault Group has acquired start-up Fixter, a digital platform which connects retail and professional customers to local garages for vehicle maintenance across all brands. Founded in London in 2017 by Limvirak Chea, Frédéric Dermer and Cristian Vrabie, Fixter has become the benchmark in the U.K.
This acquisition is part of the digitalization of the group’s after-sales business unit, which is transforming itself to remain best in class in the market.
In the independent after-sales market, Fixter will benefit from the support of the multi-brand network of “Motrio” garages (2,500 sites in Europe), the expertise and digital services of Renault Group and the innovative financial services of “Mobilize Financial Services”.
Fixter users benefit from all car maintenance services without leaving their homes. Fixter takes care of making appointments online, preparing quotes, collecting the vehicle from home and taking it to the group’s partner network, invoicing, after-sales service and repair guarantees. Fixter thus enables the customer experience to be further digitized through a single platform.
A highly trusted platform, the Fixter service provides full support for the customer thanks to its partner garages adhering to strict technical standards and vetting. The platform allows customers to benefit from fair, transparent prices due to the attractive rates that the start-up negotiates with its partner garages.
This investment is part of Renault Group’s commitment to offer its customers the best quality/speed/price ratio for repairs and maintenance.
“Developing our activity in the independent aftermarket is a strategic axis within the Renault Group’s aftermarket. We are continuing to develop our multi-brand IAM offer and are thoroughly modernizing our after-sales value chain in order to better meet our customers’ expectations,” said Hakan Dogu, SVP Global After-Sales, Renault Group.
“We are delighted to have found in Renault an industry partner who shares both our vision and our ambition to reinvent vehicle maintenance for the future – simple, transparent and hassle-free.”
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