Member Article

Online technology helps drive huge increase in Ovenu website traffic

Leading oven cleaning franchise Ovenu has experienced a massive increase in traffic to its website.

Organic search volume soared by 193 per cent to more than 20,000 sessions in April, compared with 2017 – with direct traffic up 222 per cent over the same period.

Meanwhile, website visits from social platforms have increased 404 per cent, and referral traffic has grown 37 per cent.

Founder and managing director Rik Hellewell says the increase in traffic to its website not only reflects the shift to online but also highlights the growth of the brand, buoyed by its reputation for delivering a quality service.

The achievement is supported by Ovenu’s association, since 2017, with online reviews platform Trustist – since when website traffic via natural listings rose 131 per cent, from 6,602 clicks in April 2017, to 15,250 in April 2022, a jump of 8,648.

Rik said: “We have not only invested in upgrading the Ovenu website, which also includes making it smart phone friendly, but our clients are recommending us and sharing their excellent experiences with our franchisees.”

Ovenu has benefitted from the Trustist technology, which monitors and amalgamates reviews from different sources and social media streams, improving clients’ search engine optimisation and standing.

It also adds structured data to the pages which tells search engine sites like Google about the reviews and causes the star ratings to display against the listings in natural search results, with location-specific reviews displayed for each area.

The team at Ovenu UK initially began working with Trustist in 2017, with the Australian side of the business coming on board in 2019.

Rik added: “The statistics clearly show that the Trustist review platform can deliver compelling and business-boosting results.

“The increase in traffic to our website via natural listings is significant thanks to Ovenu’s association with Trustist. Reputation is extremely important to Ovenu and through this advanced hi-tech system, we can see immediately how we are regarded by our clients and demonstrate to potential new customers the high levels of service we offer.”

Nigel Apperley, chief executive of Trustist, said: “Showing the reviews off in search results helps Ovenu to take up even more space in search, while making sure they stand out much more than competitors – all things that can help to boost the amount of traffic a website receives.”

The Ovenu valeting process involves dismantling key components of an oven such as the door, interior panels, fan, and shelves and placing them into design-registered tank equipment, which uses safe, non-caustic and biodegradable products to clean the oven parts.

This was posted in Bdaily's Members' News section by News Gathering .