Member Article

Property Marketing Agency Sectorlight to merge with B2B Marketing Specialists alan. agency

Property marketing agency Sectorlight is to merge with B2B marketing specialists alan. agency under one combined leadership.

Michael Richards, Chief Growth Officer, alan. agency, will additionally lead Sectorlight which will adopt alan.’s insight-led ‘visceral marketing’ approach before rebranding as ‘alan. place & space’.

Since joining alan. agency in April, Richards and his team are on a mission to reinvigorate the ‘sea of beige’ world of B2B marketing, by finding and telling the visceral business stories to make customers feel and act differently. The merger enables alan. to expand its anti-beige visceral marketing approach into the ‘place and space’ sector.

Richards said: “Sectorlight has pioneered brilliant place-making and destination marketing, but like the B2B marketing world, the place and space sector is one which has been held back by conservatism and marketing methods that haven’t moved on.

“Sectorlight is incredibly well known in its market and has enjoyed many years of success. We now intend to reposition the business in line with alan. to make place and space marketing visceral.

“They are the perfect partner to merge with alan. as we unite in our mission to give brands what they deserve: intelligence, imagination and emotion to provoke their truths and tell their stories in ways that just can’t be ignored.”

Both alan. agency and Sectorlight are subsidiaries of the Raconteur Group which is independent and privately owned.

This was posted in Bdaily's Members' News section by Business News .