Ethical beer brand Brewgooder announced as Gilded Balloon's headline sponsor for Edinburgh Festival Fringe

In celebration of International Beer Day, we look to “purpose-driven” beer brand Brewgooder, which has been revealed as the headline sponsor for Scottish live comedy and entertainment producer Gilded Balloon during this year’s Edinburgh Festival Fringe.

The award-winning Scottish brewer, which has helped deliver more than 150 million litres of clean water to communities since 2016, will support the “iconic” venue throughout the event, which runs from August 5 to 29.

Festival goers will have the chance to discover a range of Brewgooder’s lineup of beers at venues such as the The National Museum of Scotland, where the colourful Brewgooder horsebox bar will be outside serving fresh pints of Session IPAs, Tropical Pale Ales, and more on draught.

Brewgooder co-founder James Hughes commented: “We are thrilled to be supporting Gilded Balloon as their headline sponsor during this year’s Edinburgh Festival Fringe. The entertainment industry has faced a difficult few years and we’re proud to be part of what will be the biggest Fringe we’ve had in a long time.

“Our mission is all about sharing good times and supporting others through beer, and what better way to celebrate this year than partnering with one of Scotland’s most iconic cultural venues.

“For decades, Gilded Balloon has supported some of Scotland’s best entertainers by showcasing their work globally, and we’re excited to be working alongside an organisation that champions making a positive impact on an international scale.”

Katy Koren, artistic director, added: “We are thrilled to be working with Brewgooder as we reopen our venues this summer. We’ve been wanting to work with them for a long time and the important people-positive impact they have globally is exactly the kind of partners Gilded Balloon wants to work with.”

The Edinburgh Festival Fringe returns to Scotland’s capital next month following a two-year hiatus due to Covid. Hundreds of thousands of festival goers are expected to attend more than 3,100 shows with performers from 58 countries registered to take part.

More than 180 acts will perform at Gilded Balloon venues across the city including the iconic Patter Hoose on Chambers Street and the Gilded Balloon Museum and Teviot which look onto Bristo Square.

Brewgooder is on track to contribute £100k to high-impact purpose-led projects this year. The profits raised from sales will help to support several key areas, including clean water and sanitation, food provision, reducing inequalities, and climate action.

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