Yorkshire based sustainable fashion brand set to host pop-up shops at John Lewis

Luxury second-hand fashion brand, Nearly New Cashmere Co. is set to host two pop-up stores later this month at high-street retailer John Lewis stores in Greater Manchester and London.

The family-run company was established in 2015 by entrepreneur Ali Orr from her home in the Yorkshire Dales. Since then, it’s become a “leading” shopping destination for cashmere lovers.

The team at Nearly New Cashmere Co. works “meticulously” to restore, repair and hand-finish cashmere pieces to a “like-new standard”. They also have a focus on waste reduction and finding new ways to reuse discarded cashmere.

This process includes transforming jumpers into neck warmers, fingerless gloves, beanie hats and other accessories. The sustainable fashion brand has a restore and repair service for customers who wish to extend the life of their existing cashmere pieces and exchange service.

The exchange service is for customers that want to exchange their old cashmere items for credit to spend at Nearly New Cashmere Co. The team hopes this will encourage people to wear clothing and accessories for longer and positively impact the environment.

Founder Ali Orr commented: “Over the years, we’ve hosted many pop-up stores and stalls at fairs across the UK, and we’re always excited to run these. They’re an excellent opportunity to meet some of our customers in person.

“We will have an extensive range of men’s and women’s cashmere clothing and accessories available at the pop-up shops, including cashmere scarves, cashmere jumpers, and cashmere cardigans.

“We appreciate that second-hand and sustainable shoppers are conscious about the products they’re buying, and rightly so. With that in mind, the pop-ups present a great opportunity to chat with customers about the products, the repair and restoration process, and cashmere care and styling.”

The Nearly New Cashmere Co. pop-up stalls will take place later this month at the John Lewis store in Stratford, London, from September 20 to 25, and the John Lewis store in Trafford, Manchester, from September 26 to October 2.

Both of these events coincide with Oxfam’s Second Hand September, a sustainable style challenge to encourage people to buy only second-hand items for 30 days in the month of September.

By Matthew Neville – Correspondent, Bdaily

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