Member Article

The Specialist Works wins £20m Neilson Financial Services media account

Independent media agency for dynamic growth brands, The Specialist Works, has been appointed TV agency of record for Neilson Financial Services, provider of direct-to-consumer life insurance, replacing incumbent Starcom.

The appointment will see The Specialist Works take an audience-first approach to TV campaigns and drive efficient response across the entire portfolio of Neilson Financial Services brands, including British Seniors and Smart Insurance.

The debut work launches today with a TV campaign for a new brand launch, Cover Today.

The campaign will drive policy sales and recruit the next generation of customers. It will use [mint]av, the agency’s proprietary attribution technology, to provide meaningful insights into the campaign’s efficacy.

David Rees, Chief Operating Officer, Neilson Financial Services said: “Having a solid TV strategy is crucial to us as we enter our next phase of growth and expand our brand portfolio. We are thrilled to have The Specialist Works guide us through this complex landscape and can’t wait to harness their fine-tuned expertise to maximise the impact of our campaigns.”

Verity Brown, Managing Director, The Specialist Works said: “Neilson Financial Services is a dynamic business on a journey of transformation and growth, and they understand the opportunity in TV to attract the next generation of customers. We’re so excited to help launch their new brand Cover Today and look forward to being part of their growth story.”

This was posted in Bdaily's Members' News section by Business News .