“Revolutionary” on-demand vinyl platform unveils new North West London HQ

On-demand vinyl platform, elasticStage, has announced the opening of its new North West London production and R&D facility.

The 10,000 square foot facility will house its “revolutionary”, patent-pending technology that is set to change the vinyl market as we know it.

The British tech startup has garnered interest and support from across the music, tech, engineering, automation and printing industries, and is also revealing the first names of industry veterans joining its advisory board; Paul Smith, Aron Priest and Charles Grimsdale.

100,000 songs are released onto streaming services every single day and elasticStage is on a mission to make every title ever recorded available to purchase on vinyl through its revolutionary on-demand platform. The tech startup is now one step closer to realising this ambition with backing from a “world-leading” automation and engineering company.

elasticStage’s exclusive production partner, which is part of Temasek Holdings Singapore with a portfolio of over $280bn, works with multinational companies including Tesla, and will be “instrumental” in scaling up capacity for elasticStage over the coming years, with a view to satisfy and expand global demand for vinyl.

Steve Rhodes, CEO and co-founder of elasticStage, commented: “We have chosen London for our first facility because it is a hub for key sector talents that a company such as ours needs - tech, music and finance. It will serve as a showcase for the upcoming funding round and will go live next year with our first partners.

“Creators are the fastest growing sector in music and elasticStage will open up access to vinyl with no up-front cost, by producing hundreds of millions of units annually - a goal that is absolutely achievable with our advanced technology, highly skilled team and expert advisory board.”

elasticStage recently secured funding across various industries and specialisms. Some of the investors are so “confident” about the future of vinyl and the revolution that elasticStage promises that they have also become a part of elasticStage’s advisory board.

Charles Grimsdale, founder (together with Peter Gabriel) of OD2, Europe’s first digital music download platform, and Eden Ventures, a London based VC, has taken on the role of non-executive chairman. Charles will provide leadership advice and strategic support to the board.

He will be joined by Paul Smith, ex-head of international licensing at Spotify, who brings a wealth of knowledge across the music and tech industry and Aron Priest, co-founder of online print business Solopress, who will be providing manufacturing advice and support.

By Matthew Neville – Correspondent, Bdaily

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